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At the recent July market, MMPI offered a free new Mobile Application Tool, which allowed buyers and retailers an easy and convenient way to access The Chicago Market: Living and Giving product locator using Smart phone technology. This new online Mobile App allows buyers to take advantage of the benefits of the online product locator to search for showrooms, exhibitors, product lines and more using their smart phone.
This is an extremely versatile Mobile App that allows users of iPhones, Blackberrys, Droids and other Smart Phones to access show information from their phone instead of having to use a computer. This Mobile App is perfect for pre-show planning during market to help buyers navigate and locate resources quickly.
Users of the Mobile App will receive up-to-the-minute information about showrooms, exhibitors and product lines, including access to social media, National News and weather. Buyers can use this easy app to help locate and plan their time prior and during the July Market.
"We are continually striving to incorporate the latest technology into our Chicago Market, to make it the best place to do business in the industry. MMPI's focus is to use this technology to create an environment where information can be shared and distributed easily to our buyers, exhibitors and showrooms," Joan Ulrich, senior vice president, MMPI, says.
"Ascend can always count on MMPI's interest in new technology platforms. Their tenants and exhibitors market products with a 'glamour' factor, and MMPI likes to offer them the newest options for them to connect with their buyers. Ascend now produces media for MMPI completely cross-platform: print, digital and mobile," Maria Arnone, vice president, Media Development, Ascend Integrated Media, states.
For more information, visit www.shopchicagomarket.com. |
